Martin Sorrell speaking on WPP’s results
In this report Sir Martin Sorrell, who is the CEO of WPP, is asked why the UK market is growing so slowly for his group, and puts the blame on problems at ITV, the biggest commercial TV station, which I suppose might have an effect if the programming has deteriorated and viewing figures have suffered as a result. But the thing I found confusing was he seemed to be blaming the growth of "new technologies, particularly the Internet and mobile" for the slow-down too. I really couldn’t see how one channel growing really well can be the reason for a slow-down overall. Are our most successful clients spending less overall now that they’ve discovered the web? I suppose it’s possible.
