I was walking home the other day when I spotted this poster.
It’s great that the big advertisers and their agencies are starting to communicate in language their potential customers understand (perhaps some of them could try this with their English-speaking markets…) and I am very happy with the Polish influx into London, truly. Daily Mail reader, I am not.
What I’m confused about is why Polish is the first language I’ve seen non-English ads in, in the UK, and why now? We’ve had hindi, arabic, swahili, yiddish, french etc speakers in the UK, in large numbers, for decades, so why is it that it’s taken so long for non-English advertising to arrive?
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