A group of companies (including Agency.com) that calls itself the Click Quality Council has been giving the subject of click fraud some serious thought, and has issued some guidelines, which I first read about here.
The recommendations look very sensible. The main principles are:
Advertisers should not be expected to pay for double clicks or repeat clicks [...]
Agency.com is sponsoring the Internet World London exhibition May 1st to 3rd, and we have 3 speaking events at the conference, all on Wednesday:
Claudio Struzzo, our client at Ikea, is speaking on digital brands in the 21st century, at 11:45
Alex Wright, our UK MD, is on a panel discussion titled Client 2.0 – “best practice [...]
I received an email today inviting me to help save the tiger by contributing a photo to an online tiger mosaic that WWF are building. When I got to the site and had uploaded my photo (which was of an actual tiger, by the way), I had a look around and it’s amazing how much [...]
We all use websites that employ advanced recommendation software today. Amazon has its “people who like this also like that”, Apple’s iTunes Music Service recommends music based on past purchases, and Lovefilm uses your ratings to find people with similar tastes, to recommend movies that those other people liked.
The software that does this can be [...]
I just checked my Google Analytics for the blog and it’s fascinating. Who are you all? I’ve got visitors from New Zealand, Israel, India, and several places in the USA.
For other people with blogs, the biggest thing I’ve done to increase traffic is to sign up with Feedburner and to add their link to my [...]
Google bought Doubleclick last week for $3.1bn. There’s a lot of commentary on why they did this. It’s a great deal of money, Doubleclick has had its ups and downs over the years, and it’s an interesting topic for discussion, so I thought I’d kick off the discussion here.
My thoughts today are:- Doubleclick have lots [...]
From http://women.timesonline.co.uk/tol/life_and_style/women/the_way_we_live/article1654456.ece
… a recent survey in the Journal of Personality and Social Psychology found that while 90% of people who receive e-mails think they’ve interpreted their tone correctly only 50% actually have …
The moral seems to be, speak more, email less. And never use emoticons.
“This book then is an account of how large-scale systems are powered by ever-smaller, more
independent, component parts linked together by the internet. And how these institutions
are being fundamentally re-modelled and re-made in the process.”
The draft introduction is now online and can be downloaded for free at http://www.small-big.com/2007/04/positive_feedba.html
I was on a panel at the Institute of Practitioners in Advertising last night, discussing mobile advertising and ad-funded mobile content with an audience. There were definite moments of deja vu: over the years I’ve worked on WAP activation projects, MMS activation projects, mobile content viral projects and one of the questions that came up [...]
Andy Hobsbawm’s article about progress and change, good and bad, reminded me of some conversations I’ve had recently that have left me speechless. Some very intelligent people whose opinions I respect, have been telling me that there isn’t really any proof that humans are causing global warming.
As I understand it (from this article which Andy [...]