Google in the news - personalised results, video clips in search results
Google are in every news report I read, see or hear this week. They even made it into London Lite last nite, where it’s said they’re going to start answering questions like "where should I go on holiday?" based on the data they’ve captured about you from past interactions with their systems. In time, we may be able to outsource all our big decisions to Google and stop thinking altogether.
If you fast forward to 37:20 in this clip http://www.bbc.co.uk/radio/aod/shows/rpms/radio4/worldtonight.ram you’ll hear an interview with Peter Fleischer at Google. It’s an interesting and accessible explanation of what personalised search means at Google, and how they see the privacy question.
The crowd-pleaser is probably that Google have just started including video clips, and the ability to play them, in their search results. Go to http://www.google.com/search?source=ig&hl=en&q=coke+mentos+video&btnG=Google+Search and click on one of the "Watch Video" links, and you’ll see what I mean. How long before they’re including video ads in the PPC listings on the sidebar?
