More results - broken websites?
Remember when you used to type a search term into Google and get a little block back with a single link to each website?
Nowadays, Google go to extreme lengths to understand the structure of a site and give popular shortcuts in its own results, as in the example for the Royal Mail in this post. You could argue that this is amazingly friendly and helpful of Google, but I wonder if it’s based on the number of times people get to a website and find it almost impossible to figure out where to go next.
Imagine, I type “Royal Mail” into Google, click on the link and try to find their business services. If the site was badly broken (which it isn’t) I could have trouble finding them from that landing page. My guess is that this great Google feature has grown out of the sheer number of websites where that second click question is such a mystery for the poor users.
Which is a terrible shame, really.
