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Monthly Archives: August 2007

Save this number to your mobile – 020 8568 0022

  020 8568 0022 is the number for Green Tomato. They’re a taxi company that only uses hybrid cars, and I had a ride in one last week. The driver told me he spends 20% of what his non-hybrid colleagues spend on fuel. Toyota can’t tell stories like that because of regulations around fuel consumption [...]

Not bad for a quid…

Can you spot the mistake? I just bought this “4-way screwdriver” for £1 in Maplins. It does indeed have 4 screwdriver heads…

Gorilla Marketing?

Not a spelling mistake, I promise… I’ve had two contrasting experiences over the last few days, that both (weirdly) involve online marketing and gorillas. In the first, we downloaded London Zoo’s Gorilla competition, which involves feeding and interacting with a virtual gorilla on your desktop. It’s quite nicely done creatively, if a bit arduous to [...]

Adjacent ads – marvellous mistake at Clapham Junction

.flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } DSCN0777.jpg, originally uploaded by harkmopwood. Moneysupermarket “no 1 price comparison site” ad next to the “price comparison sites might not offer the features you need” ad from Direct Line. Marvellous adjacent [...]

Zoomf consumer research

I helped to run a consumer forum for Zoomf.com last week. Poppy’s written it up here. I had a great time, and it’s always incredibly useful to listen to first hand comment. The group was young and skewed toward rented property, which means it’s not 100% representative, but it was terrific to hear the things [...]

Gorilla Protection – brilliant and authentic use of blogging

http://www.wildlifedirect.org/blogAdmin/gorilla This blog has up to date information from the field about the Wildlife Direct charity’s work to protect gorillas and other wildlife in Africa. It’s a brilliant use of blogging to support fund-raising, and to help people see what their money is buying. There’s video too. Whenever I’m talking to businesses about blogging, it [...]

CIA writing entries for Wikipedia

This story at the BBC says that there’s evidence of Internet addresses at the CIA have been editing content about Iranian politicians, among other things, to make them more favourable to US versions of events. The report also says the Vatican seem to have been editing entries about Gerry Adams, the Irish Republican leader. Why [...]

Interview with JP Rangaswami, MD of BT Design

Find more reactive videos at coull.tv JP Rangaswami recently won a “CIO of the Year” title from Waters Magazine. I first came across him when I read that he’d opened up his email inbox to all his staff. This interview is pretty wide-ranging and interesting. It covers his team’s work on web services around BT’s [...]

Agency.com are hiring

We’re looking for an excellent .NET development team leader to work in my team in London. As an experiment, we’ve advertised on Gumtree, because I was speaking to someone who got really good results from an ad there for developers. The ad is here, if you think you might know someone, or be interested yourself.

Productivity in web development

I’ve been talking to the team at Walkit.com over the last few days. They’ve got a fabulous website, that creates walking routes for people, showing them calories consumed and CO2 saved if they walk instead of driving, and today they launched walkit.com for Edinburgh, just in time for the festival. The team is tiny, and [...]