Gorilla Protection - brilliant and authentic use of blogging
http://www.wildlifedirect.org/blogAdmin/gorilla
This blog has up to date information from the field about the Wildlife Direct charity’s work to protect gorillas and other wildlife in Africa. It’s a brilliant use of blogging to support fund-raising, and to help people see what their money is buying. There’s video too.
Whenever I’m talking to businesses about blogging, it always has to be authentic, factual and based on something real to the organisation, and all of that’s true here.
