Not a spelling mistake, I promise…
I’ve had two contrasting experiences over the last few days, that both (weirdly) involve online marketing and gorillas. In the first, we downloaded London Zoo’s Gorilla competition, which involves feeding and interacting with a virtual gorilla on your desktop. It’s quite nicely done creatively, if a bit arduous to play, especially if you’re competitive and have to win at all costs. The problem is, it hasn’t been tested too well, and the whole thing stopped working for 3 days last week when the Zoo’s agency lost its Internet hosting. A really poor experience, and it’s probably put a lot of people off playing the game.
The second is the brilliant, brilliant Gorilla Protection blog. What a simple example of blogging being used by a business, in this case a charity. You send a donation, the next day you can see it making a difference. They put videos, photos and stories online of the work they’re doing almost every day. Why aren’t more charities doing this kind of thing? It’s so effective, and so cheap. Here’s one of their videos.
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