I was just reading through the Google Adwords help when I came across this screengrab from their targetting application. It seems that you can target Google ads by racial or ethnic background.
I’m very interested in whether other people are surprised by this information. I’ve never heard of advertising being targetted like this, as explicitly as this. Perhaps it’s normal in the US market, but for the advertisers I work with in the UK, I’ve never heard of it.
I assume Google are profiling publisher websites rather than their users for this service.
One Comment
yeah. its really quite curious. Something about it annoys me too. I guess people are not all the same and we need to accept that..all of us..together, a unianimous group decision.
Selling soul-glo hair oil or sun-block warrants some targetting of this kind in my view.
Post a Comment