No sooner did I discover that Google allow one to target ads on race & ethnicity (as do MySpace, it seems) than I read that they’re introducing contextual advertising for mobile. Aside from the obvious discussion about whether display advertising works on mobile yet (I don’t think so) it was interesting to see the list of countries they’re piloting with:
US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan (shortly).
Yes, England! So the Scots, Welsh and Irish (northern or otherwise) and I presume the Channel Islanders as well, won’t be getting mobile ads from Google, but the English will.
Or perhaps they meant the United Kingdom…
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