New Agency.com work for British Airways
We’ve made some great tongue-in-cheek video content to help BA with their recruitment of new cabin crew, using the Pam-Ann character. It’s pretty funny, and it’s nice to see so many clients and colleagues in the video itself.
Most importantly from my point of view, BA tend to be quite a serious brand, and it’s good to see them having some fun in this work. The site is here.
What about this silverjet ad!
http://travolution.blogspot.com/2007/10/silverjet-loves-british-airways.html
Excellent! I wonder what other ideas from previous ad campaigns we can recycle? Is re-using BA ads part of Silverjet’s environmental commitment or something?
I think they just want to market themselves as the Sivilized alternative to BA, and are going after their most profitable routes. Very smart and agressive marketing that should echo with BA core customers.