Comments on: New Agency.com work for British Airways http://blog.markhopwood.com/2007/10/08/new-agencycom-work-for-british-airways/ over-promising since 2006 Fri, 21 Nov 2008 18:29:39 +0000 http://wordpress.org/?v=2.2.1 By: Xavier http://blog.markhopwood.com/2007/10/08/new-agencycom-work-for-british-airways/#comment-587 Xavier Mon, 08 Oct 2007 22:07:47 +0000 http://blog.markhopwood.com/2007/10/08/new-agencycom-work-for-british-airways/#comment-587 I think they just want to market themselves as the Sivilized alternative to BA, and are going after their most profitable routes. Very smart and agressive marketing that should echo with BA core customers. I think they just want to market themselves as the Sivilized alternative to BA, and are going after their most profitable routes. Very smart and agressive marketing that should echo with BA core customers.

]]> By: mark http://blog.markhopwood.com/2007/10/08/new-agencycom-work-for-british-airways/#comment-581 mark Mon, 08 Oct 2007 14:10:30 +0000 http://blog.markhopwood.com/2007/10/08/new-agencycom-work-for-british-airways/#comment-581 Excellent! I wonder what other ideas from previous ad campaigns we can recycle? Is re-using BA ads part of Silverjet's environmental commitment or something? Excellent! I wonder what other ideas from previous ad campaigns we can recycle? Is re-using BA ads part of Silverjet’s environmental commitment or something?

]]> By: Xavier http://blog.markhopwood.com/2007/10/08/new-agencycom-work-for-british-airways/#comment-580 Xavier Mon, 08 Oct 2007 14:05:13 +0000 http://blog.markhopwood.com/2007/10/08/new-agencycom-work-for-british-airways/#comment-580 What about this silverjet ad! http://travolution.blogspot.com/2007/10/silverjet-loves-british-airways.html What about this silverjet ad!

http://travolution.blogspot.com/2007/10/silverjet-loves-british-airways.html

]]>