sylleptic - mark hopwood’s blog

Yesterday I presented at the AdMonsters EU Leadership Forum in London. AdMonsters is an international group of people working in online advertising operations and the group included people from a wide range of online publishers and agencies, including Channel 4, the Guardian, News International, AOL, Harvest Digital and Digitas.

My presentation is on Slideshare and here:

I had a great time, especially enjoying the presentation by Fru Hazlitt, MD of GCap London. Presenting was fun too. I recorded the audio, so I’ll replace the Slideshare with a movie of the slides plus audio soon.

My presentation explored the origins and possible solutions (including the one mooted by IASH) to the problem of how to safely place ads next to user generated content. Essentially, I think a combination of behavioural targeting, automated content analysis and manual publisher classification is probably needed, and that a code of practise based solution like IASH’s won’t solve the problems to the satisfaction of advertisers who need innovation and results.