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	<title>Comments on: Should we trust consumer reviews?</title>
	<link>http://blog.markhopwood.com/2007/11/06/should-we-trust-consumer-reviews/</link>
	<description>over-promising since 2006</description>
	<pubDate>Fri, 21 Nov 2008 22:51:29 +0000</pubDate>
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		<title>By: Richard Anson</title>
		<link>http://blog.markhopwood.com/2007/11/06/should-we-trust-consumer-reviews/#comment-1081</link>
		<author>Richard Anson</author>
		<pubDate>Wed, 07 Nov 2007 09:48:05 +0000</pubDate>
		<guid>http://blog.markhopwood.com/2007/11/06/should-we-trust-consumer-reviews/#comment-1081</guid>
		<description>Hi Mark

Trust and impartiality are at the very core of what Reevoo is about (for the record I am founder and CEO of Reevoo).  Our belief is that no matter who you are (whether retailer, shopper or manufacturer) in the current web environment, trust is extremely hard to gain and then once you have it, to maintain it.  I agree that John Lewis a great UK example of a really trusted brand.</description>
		<content:encoded><![CDATA[<p>Hi Mark</p>
<p>Trust and impartiality are at the very core of what Reevoo is about (for the record I am founder and CEO of Reevoo).  Our belief is that no matter who you are (whether retailer, shopper or manufacturer) in the current web environment, trust is extremely hard to gain and then once you have it, to maintain it.  I agree that John Lewis a great UK example of a really trusted brand.</p>
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