From the Snow Valley blog it seems that Amazon are going to offer same day delivery on Christmas Eve, if you order certain products, and your delivery is to London or Birmingham. Good news for those of us who leave Christmas shopping to the last minute. It got me thinking about how early Christmas seemed to start this year, though. At the risk of sounding like an old git, it used to be that if you saw any Christmas advertising before November 5th, it was too early. It seemed to start in October this year.
There are lots of reasons for this, but the one I think is the most interesting is the shift in Christmas shopping from offline to online. If we need to wait for deliveries, and the Royal Mail made sure that was the case this Autumn, then we need to remember to order earlier. So it seems likely advertisers brought everything forward a bit to allow for that.
Post a Comment