Some extremely targetted advertising
Facebook is doing something very interesting in allowing advertisers to buy specific networks. This ad was (I presume) created for members of the Agency.com network. It’s extremely targetted: it mentions Agency.com by name, and it’s advertising a service people at our company could very well be interested in.
This kind of thing is valuable, makes minimal use of personal data and would seem like an example where they’ve been very smart.
Shame about the creative though…