Skip to content

Monthly Archives: November 2007

Should we trust consumer reviews?

Tuesday, November 6, 2007

Yesterday, I read at Gizmodo that Reevoo (a leading provider of online review services to retailers) is warning shoppers to be careful when relying on reviews they read on the Internet. This might seem like an odd thing for a provider of reviews to be doing, but Reevoo’s business model involves pooling reviews across all [...]

Filed in e-commerce, online marketing, twitter, web 2.0 | | Comments (1)

Zoomf.com introduces visual search tool

Monday, November 5, 2007

As part of its recent design upgrade, the team at Zoomf.com has introduced a very interesting new feature: the ability to search visually within a defined polygon on a map. Here’s an example. Here’s how it works: Go to http://www.zoomf.com and start a property search (e.g. type in “NW3″ and press search) Once you’re looking [...]

Filed in Tech, Zoomf, web 2.0 | | Comments (3)

Bluetooth marketing opt-in scrapped

Monday, November 5, 2007

The Information Commissioner has ruled that bluetooth marketing isn’t subject to the Privacy and Electronic Communications Regulations 2003 and that marketers no longer need to get an opt-in before they send messages over bluetooth. His ruling is here and the IPA guidance on the implications are here. Essentially this ruling removes the legal protection people [...]

Filed in Marketing, Tech, online marketing | | Comments (0)

Social economics – how useful is an ad on Facebook?

Friday, November 2, 2007

This article at the Economist makes some very strong points about Facebook as a business, and is well worth reading. Given that the whole value of the company is in its right to market to its users, the value of that marketing really has to be thought through. Lots of people are predicting Facebook will [...]

Filed in Marketing, Tech, online marketing, web 2.0 | | Comments (0)

e-commerce expo – so many vendors, so confusing

Thursday, November 1, 2007

I was at e-commerce expo in London on Tuesday, speaking to technology vendors, listening to presentations, all the usual exhibition things. The e-commerce space is very complex: if you examine a typical modern online store, it has many components, probably including the following: a core e-commerce platform (perhaps ATG, IBM, MS Commerce Server, Demandware) which [...]

Filed in Tech, e-commerce, online marketing | | Comments (1)