This movie shows a demonstration of what TV on the Internet could look like in the near future. While watching a live program, the viewer can switch to classic archive footage, follow Twitter conversation about the program they’re watching, interact with a sponsor (not on the BBC, of course) and there is a platform for new applications to be added, which haven’t even been imagined yet.
For several years, the PC and TV have been converging and next year could be a very confusing year for consumers as the 2 devices get more and more alike. Interactivity will be increasingly available on set-top boxes through Freeview and Sky, and TV content will be increasingly available online, where interaction is a given.
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