Devon Dudgeon, a former colleague of mine at Agency.com, has written a helpful guide for small business and the self-employed to do it yourself online PR. It’s available here. It drew a few things to my attention that look useful to anyone, including the ability to create a Google public profile for yourself.
Well worth a [...]
Thursday, November 13, 2008
Congratulations to Green Thing for winning the “Best Green Digital” award at last night’s Green Awards.
I had a small part to play in getting Green Thing going, and have followed its progress since launch keenly. It’s managed to meld creative genius, great humour and a really important message brilliantly. Well done!
Wednesday, November 28, 2007
Facebook is doing something very interesting in allowing advertisers to buy specific networks. This ad was (I presume) created for members of the Agency.com network. It’s extremely targetted: it mentions Agency.com by name, and it’s advertising a service people at our company could very well be interested in.
This kind of thing is valuable, makes minimal [...]
Monday, November 12, 2007
We’ve been keen to do something with QR codes for some time, and have run up against practical obstacles to their effectiveness each time, so it’s good to see an example that does make sense. Thanks to Blognation for the details.
QR codes are 2 dimensional bar codes. They look a bit like this normally.
This one [...]
Tuesday, October 23, 2007
Charles Tyrwhitt have just launched their new online store, which Agency.com helped to develop the user experience for. It was a collaboration with Javelin Group, and a host of e-commerce technologies are used, including:
Mercado, for the structured product search and merchandising
Scene 7 for the product image presentation
Feefo for the user reviews of products
As an occasional [...]
Tuesday, October 16, 2007
After a great deal of effort from a cast of hundreds (well, almost) we’ve launched British Airways’ preview site for Heathrow Terminal 5, which opens next year. It’s a feast of interactive content, showing all aspects of what’s going to be an amazing place to travel through. Some of the team have had visits already, [...]
My article for Revolution Magazine has been published. It feels like I wrote it months ago, which I guess is one of the big differences between blogging and writing for a print magazine. Anyway, this is the text of what I wrote:
A couple of recent conversations got me thinking about the potential for business blogging. [...]
Thursday, October 11, 2007
Yesterday I presented at the AdMonsters EU Leadership Forum in London. AdMonsters is an international group of people working in online advertising operations and the group included people from a wide range of online publishers and agencies, including Channel 4, the Guardian, News International, AOL, Harvest Digital and Digitas.
My presentation is on Slideshare and here:
I [...]
We’ve made some great tongue-in-cheek video content to help BA with their recruitment of new cabin crew, using the Pam-Ann character. It’s pretty funny, and it’s nice to see so many clients and colleagues in the video itself.
Most importantly from my point of view, BA tend to be quite a serious brand, and it’s good [...]
Saturday, October 6, 2007
Do the green thing! The project that I’ve been helping a little bit, to launch a creative, fun environmental website called http://www.dothegreenthing.com, went live on Thursday. The content and idea are really lovely, and it’s bound to generate lots of interest and action.
Well done Andy and Naresh, and everyone else who’s been working so hard [...]