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Category Archives: Mistakes

Windows on ATMs – a good choice?

Wednesday, July 21, 2010

If you’re building something as secure and reliable as a cash machine, the choice of operating system is an important one. Something that’s always crashing, prone to security flaws and viruses would not be your weapon of choice. Not always, apparently.

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Transport for London’s random money generator

Monday, March 1, 2010

If, like me, you have a travelcard and pay as you go on the same Oyster card, you maye recently have started to notice odd amounts being deducted from your card’s pay as you go balance. This is because those clever Oyster card people, who have been paid millions of pounds to implement pay as [...]

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Google out-done

Monday, September 7, 2009

How come, when I type “search” into Google, the number 1 result is this?

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Software is fallible… just ask Amazon

Monday, April 13, 2009

I bought a Tony Parsons book from Amazon a few years ago. That’s why they just emailed me to recommend a new one that’s come out. Only one problem: this one is in Braille. Thankfully, that’s not something I need at present. Recommendations need to take into account a lot more data about the product [...]

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Name the airline…

Monday, January 7, 2008

Back this weekend from a fantastic holiday, all researched and arranged using the Internet. It’s fantastic to think about how much travel has been changed by sites like TripAdvisor, and the sites produced by even small hotels are getting so good. There were only 2 bad experiences throughout the whole trip, both down to the [...]

Also filed in Marketing, Travel, online marketing | | Comments (2)

Ad:tech are email stalkers!

Tuesday, September 25, 2007

This morning I received yet another of the daily emails ad:tech have been sending me in the build-up to their exhibition and conference, which starts tomorrow. The subject line this time was “Newsletter 6 – see you tomorrow”. Newsletter 6! I hope that whoever is looking after email at ad:tech is going to find the [...]

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It must be Google-day

Tuesday, September 18, 2007

No sooner did I discover that Google allow one to target ads on race & ethnicity (as do MySpace, it seems) than I read that they’re introducing contextual advertising for mobile. Aside from the obvious discussion about whether display advertising works on mobile yet (I don’t think so) it was interesting to see the list [...]

Also filed in Google, Marketing, Tech, online marketing | | Comments (0)

Not bad for a quid…

Friday, August 31, 2007

Can you spot the mistake? I just bought this “4-way screwdriver” for £1 in Maplins. It does indeed have 4 screwdriver heads…

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Gorilla Marketing?

Tuesday, August 28, 2007

Not a spelling mistake, I promise… I’ve had two contrasting experiences over the last few days, that both (weirdly) involve online marketing and gorillas. In the first, we downloaded London Zoo’s Gorilla competition, which involves feeding and interacting with a virtual gorilla on your desktop. It’s quite nicely done creatively, if a bit arduous to [...]

Also filed in Environment, Marketing, Tech, online marketing, web 2.0 | | Comments (0)

Adjacent ads – marvellous mistake at Clapham Junction

Monday, August 20, 2007

.flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } DSCN0777.jpg, originally uploaded by harkmopwood. Moneysupermarket “no 1 price comparison site” ad next to the “price comparison sites might not offer the features you need” ad from Direct Line. Marvellous adjacent [...]

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