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Category Archives: Mistakes

Transport for London’s random money generator

If, like me, you have a travelcard and pay as you go on the same Oyster card, you maye recently have started to notice odd amounts being deducted from your card’s pay as you go balance.
This is because those clever Oyster card people, who have been paid millions of pounds to implement pay as you [...]

Google out-done

How come, when I type “search” into Google, the number 1 result is this?

Software is fallible… just ask Amazon

I bought a Tony Parsons book from Amazon a few years ago. That’s why they just emailed me to recommend a new one that’s come out. Only one problem: this one is in Braille. Thankfully, that’s not something I need at present.
Recommendations need to take into account a lot more data about the product and [...]

Name the airline…

Back this weekend from a fantastic holiday, all researched and arranged using the Internet. It’s fantastic to think about how much travel has been changed by sites like TripAdvisor, and the sites produced by even small hotels are getting so good. There were only 2 bad experiences throughout the whole trip, both down to the [...]

Ad:tech are email stalkers!

This morning I received yet another of the daily emails ad:tech have been sending me in the build-up to their exhibition and conference, which starts tomorrow. The subject line this time was “Newsletter 6 – see you tomorrow”. Newsletter 6!
I hope that whoever is looking after email at ad:tech is going to find the time [...]

It must be Google-day

No sooner did I discover that Google allow one to target ads on race & ethnicity (as do MySpace, it seems) than I read that they’re introducing contextual advertising for mobile. Aside from the obvious discussion about whether display advertising works on mobile yet (I don’t think so) it was interesting to see the list [...]

Not bad for a quid…

Can you spot the mistake? I just bought this “4-way screwdriver” for £1 in Maplins. It does indeed have 4 screwdriver heads…

Gorilla Marketing?

Not a spelling mistake, I promise…

I’ve had two contrasting experiences over the last few days, that both (weirdly) involve online marketing and gorillas. In the first, we downloaded London Zoo’s Gorilla competition, which involves feeding and interacting with a virtual gorilla on your desktop. It’s quite nicely done creatively, if a bit arduous to [...]

Adjacent ads – marvellous mistake at Clapham Junction

.flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; }

DSCN0777.jpg, originally uploaded by harkmopwood.
Moneysupermarket “no 1 price comparison site” ad next to the “price comparison sites might not offer the features you need” ad from Direct Line. [...]

Another error page

This one not so good, from Youtube.