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Category Archives: online marketing

Such a disappointment!

Why isn’t there a hilarious website on this URL http://www.idontwantoneofthose.com/

Stats from bit.ly

This morning’s fascinating fact is about the bit.ly URL shortening service:
If you have a bit.ly link, for example http://bit.ly/4dWnCu
you can insert ‘info’ into the URL thus:
http://bit.ly/info/4dWnCu
to get all sorts of facts and figures, like how many clicks that link has had, which sites are referring using it, who’s tweeting about that particular URL, and that [...]

Graze.com – fantastic new snack delivery service

I just received my first delivery from graze.com, a service that delivers healthy (and not healthy) snacks to your home or office regularly. The website’s a great experience (lots of control, rating opportunities, personalised product and some lovely Ajax coding), and the product looks good too. This is the sort of smart innovative new service [...]

Banana bag, anyone?

Yesterday I was looking at Lakeland’s website and browsed to a particular product by searching for “banana”. Lakeland sell several products that will help you to care for and transport bananas, and their search tool made these very easy to find.
Later, I went to Cineworld’s website, to look up when the new Terminator film is [...]

Useful guide to DIY PR

Devon Dudgeon, a former colleague of mine at Agency.com, has written a helpful guide for small business and the self-employed to do it yourself online PR. It’s available here. It drew a few things to my attention that look useful to anyone, including the ability to create a Google public profile for yourself.
Well worth a [...]

Google establishes dominance in web tracking

According to this research Google now has an enormously dominant position in the tracking of which websites we visit every day. They have their Google Analytics tags on millions of websites, including 92 of the top 100. This is important, because it positions them to do extremely targetted advertising when their ad products are used. [...]

Do offers always work?

Yesterday I received an email from a car hire company containing an offer that must end soon. I didn’t book any car hire because of it though, because I don’t need to hire a car. Had the offer been for, say, a cheap flight to Paris, I might have taken it up, but very few [...]

It turns out they were right (sort of)

I remember in 2007 there were a few people getting very excited about QR codes, which are special bar codes that can be read by mobile phones and such like. They were predicting they’d be in magazines, on posters, t-shirts… all over the place. We were all meant to be scanning these codes to link [...]

OpenX – hosted adserver and ad exchange

I used to use a tool called OpenAds, which was an open source ad server. Very impressive in itself, but the latest version, now called OpenX, looks even better. I’ve set it up on my blog as a test, and signed up for it to serve the ads on my site that I always had [...]

Niche website of the day

http://refreshyourcache.com/en/home/ is dedicated to telling people how to clear their browser caches. And that’s all it does.