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	<title>Sylleptic &#187; web 2.0</title>
	<atom:link href="http://blog.markhopwood.com/category/web-2-0/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.markhopwood.com</link>
	<description>Mark Hopwood&#039;s blog</description>
	<lastBuildDate>Tue, 27 Jul 2010 10:44:54 +0000</lastBuildDate>
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		<title>Buddypress &#8211; now installed on this blog</title>
		<link>http://blog.markhopwood.com/2010/03/03/buddypress-now-installed-on-this-blog/</link>
		<comments>http://blog.markhopwood.com/2010/03/03/buddypress-now-installed-on-this-blog/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 11:53:33 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Pod1]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://blog.markhopwood.com/?p=442</guid>
		<description><![CDATA[I&#8217;ve installed the Buddypress add-on and theme compatibility on this blog. For an explanation of what that is and why I&#8217;ve done it, click here.]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve installed the Buddypress add-on and theme compatibility on this blog. For an explanation of what that is and why I&#8217;ve done it, <a href="http://blog.pod1.com/technologies/buddypress-social-wordpress/">click here</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stats from bit.ly</title>
		<link>http://blog.markhopwood.com/2009/11/09/stats-from-bit-ly/</link>
		<comments>http://blog.markhopwood.com/2009/11/09/stats-from-bit-ly/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 10:13:59 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://blog.markhopwood.com/2009/11/09/stats-from-bit-ly/</guid>
		<description><![CDATA[This morning&#8217;s fascinating fact is about the bit.ly URL shortening service: If you have a bit.ly link, for example http://bit.ly/4dWnCu you can insert &#8216;info&#8217; into the URL thus: http://bit.ly/info/4dWnCu to get all sorts of facts and figures, like how many clicks that link has had, which sites are referring using it, who&#8217;s tweeting about that [...]]]></description>
			<content:encoded><![CDATA[<p>This morning&#8217;s fascinating fact is about the bit.ly URL shortening service:</p>
<p>If you have a bit.ly link, for example http://bit.ly/4dWnCu</p>
<p>you can insert &#8216;info&#8217; into the URL thus:</p>
<p>http://bit.ly/info/4dWnCu</p>
<p>to get all sorts of facts and figures, like how many clicks that link has had, which sites are referring using it, who&#8217;s tweeting about that particular URL, and that kind of thing.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Fantastic customer service</title>
		<link>http://blog.markhopwood.com/2009/07/07/fantastic-customer-service/</link>
		<comments>http://blog.markhopwood.com/2009/07/07/fantastic-customer-service/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 13:11:48 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pod1]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://blog.markhopwood.com/?p=361</guid>
		<description><![CDATA[Graze are worried about the possible postal strike this week. So they&#8217;ve reworked their product offering so it doesn&#8217;t go off in the post, and sent this very cool email. The brown boxes are arriving at our office in huge quantities now: Pod1&#8242;s going to need a bigger mailbox soon.]]></description>
			<content:encoded><![CDATA[<p>Graze are worried about the possible postal strike this week. So they&#8217;ve reworked their product offering so it doesn&#8217;t go off in the post, and sent this very cool email.</p>
<div id="attachment_360" class="wp-caption aligncenter" style="width: 221px"><a href="http://blog.markhopwood.com/wp-content/graze-email.jpg"><img class="size-medium wp-image-360" title="graze-email" src="http://blog.markhopwood.com/wp-content/graze-email-211x300.jpg" alt="Email from Graze" width="211" height="300" /></a><p class="wp-caption-text">Email from Graze</p></div>
<p>The brown boxes are arriving at our office in huge quantities now: Pod1&#8242;s going to need a bigger mailbox soon.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.markhopwood.com/2009/07/07/fantastic-customer-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Graze.com &#8211; fantastic new snack delivery service</title>
		<link>http://blog.markhopwood.com/2009/06/11/grazecom-fantastic-new-snack-delivery-service/</link>
		<comments>http://blog.markhopwood.com/2009/06/11/grazecom-fantastic-new-snack-delivery-service/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 07:22:51 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://blog.markhopwood.com/?p=353</guid>
		<description><![CDATA[I just received my first delivery from graze.com, a service that delivers healthy (and not healthy) snacks to your home or office regularly. The website&#8217;s a great experience (lots of control, rating opportunities, personalised product and some lovely Ajax coding), and the product looks good too. This is the sort of smart innovative new service [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_352" class="wp-caption aligncenter" style="width: 310px"><a href="http://blog.markhopwood.com/wp-content/item.jpg"><img class="size-medium wp-image-352" title="Graze's first delivery" src="http://blog.markhopwood.com/wp-content/item-300x225.jpg" alt="Graze's first delivery" width="300" height="225" /></a><p class="wp-caption-text">Graze&#39;s first delivery</p></div>
<p>I just received my first delivery from <a title="Graze.com free trial" href="http://www.graze.com">graze.com</a>, a service that delivers healthy (and not healthy) snacks to your home or office regularly. The website&#8217;s a great experience (lots of control, rating opportunities, personalised product and some lovely Ajax coding), and the product looks good too. This is the sort of smart innovative new service I really like.</p>
<p>To get a <strong>free trial</strong> go to <a title="Graze.com free trial" href="http://www.graze.com">graze.com</a> and enter the code G9LMPCM.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Google signs deal with Twitter&#8230; still no money for Twitter</title>
		<link>http://blog.markhopwood.com/2009/04/08/google-signs-deal-with-twitter-still-no-money-for-twitter/</link>
		<comments>http://blog.markhopwood.com/2009/04/08/google-signs-deal-with-twitter-still-no-money-for-twitter/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 12:17:10 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://blog.markhopwood.com/?p=297</guid>
		<description><![CDATA[According to this article at Adage, marketers can now create ad units for Google Adsense that syndicate their last 5 tweats, with the call to action to follow them on Twitter, rather than to visit their website.  The commitment for a consumer in following someone extra on Twitter is quite low, so this might lead [...]]]></description>
			<content:encoded><![CDATA[<p>According to <a href="http://adage.com/digital/article?article_id=135758" target="_blank">this article at Adage</a>, marketers can now create ad units for Google Adsense that syndicate their last 5 tweats, with the call to action to follow them on Twitter, rather than to visit their website.  The commitment for a consumer in following someone extra on Twitter is quite low, so this might lead people to get more engaged with more companies, if their tweats are good enough.</p>
<p>Sadly for Twitter, the money stays with Google for the ad sale from the look of things, so they still don&#8217;t have a revenue stream.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.markhopwood.com/2009/04/08/google-signs-deal-with-twitter-still-no-money-for-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oh no, I broke it!</title>
		<link>http://blog.markhopwood.com/2009/04/07/oh-no-i-broke-it/</link>
		<comments>http://blog.markhopwood.com/2009/04/07/oh-no-i-broke-it/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 13:22:12 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://blog.markhopwood.com/?p=295</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div id="attachment_294" class="wp-caption aligncenter" style="width: 310px"><a href="http://blog.markhopwood.com/wp-content/twitter-is-busy.jpg"><img class="size-medium wp-image-294" title="twitter-is-busy" src="http://blog.markhopwood.com/wp-content/twitter-is-busy-300x246.jpg" alt="Twitter is busy" width="300" height="246" /></a><p class="wp-caption-text">Twitter is busy</p></div>
]]></content:encoded>
			<wfw:commentRss>http://blog.markhopwood.com/2009/04/07/oh-no-i-broke-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>When the weather&#8217;s bad&#8230;</title>
		<link>http://blog.markhopwood.com/2009/02/02/when-the-weathers-bad/</link>
		<comments>http://blog.markhopwood.com/2009/02/02/when-the-weathers-bad/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 09:24:17 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Walkit]]></category>
		<category><![CDATA[green thing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://blog.markhopwood.com/?p=286</guid>
		<description><![CDATA[Why not walk? Enter your starting point (e.g. postcode) to get walking directions]]></description>
			<content:encoded><![CDATA[<p>Why not walk?</p>
<div style="border: 2px solid #ffffff; padding: 0pt; width: 150px; background-color: #a5c3d4;"><a style="margin:0; padding:0; border:0 none;" href="http://www.walkit.com/" target="_blank"><img style="border:0 none; margin:0; padding:0" src="http://www.walkit.com/images/logosmall.gif" border="0" alt="walkit.com" /></a></p>
<div style="padding:6px 6px 6px 6px; font-family:Arial, Helvetica, sans-serif; font-size:12px; line-height:13pt; font-weight:bold; color:#004D82; text-align:left; margin:0;">
<form id="walkit_form" style="margin:0; padding:0;background-color:#A5C3D4" action="http://www.walkit.com/walkit_pipe.php" method="post">
<div style="padding:0 0 6px 0; margin:0; border:0 none">Enter your starting point (e.g. postcode) to get walking directions</div>
<input id="walkit_to_id" name="walkit_to_id" type="hidden" value="2922673_3312562" />
<input id="walkit_to" name="walkit_to" type="hidden" value="w10 5jj" />
<input id="walkit_city" name="walkit_city" type="hidden" value="london" />
<input id="referid" name="referid" type="hidden" value="6ncd7ierzrwggw480wswc8400" />
<input id="refproprid" name="refproprid" type="hidden" value="0" />
<div style="padding:0; margin:0">
<div style="float:left; margin:0 2px 0 0; border-bottom:1px solid #a5c3d4;">
<input id="walkit_from" style="border: 1px solid #000000; width: 98px; background-image: none; background-color: #ffffff;" name="walkit_from" type="text" /></div>
<input id="Button1" style="border: 1px solid #000000; padding: 0pt 0pt 1px; font-weight: bold; font-size: 12px; width: 22px; color: #ffffff; font-family: Arial,Verdana,MS serif,Sans-serif; height: 20px; background-color: #9c9c9c; background-image: none;" name="walkit_go" type="submit" value="Go" /></div>
</form>
</div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://blog.markhopwood.com/2009/02/02/when-the-weathers-bad/feed/</wfw:commentRss>
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		<item>
		<title>Facebook &#8211; the engineering could be better</title>
		<link>http://blog.markhopwood.com/2008/12/18/facebook-the-engineering-could-be-better/</link>
		<comments>http://blog.markhopwood.com/2008/12/18/facebook-the-engineering-could-be-better/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 11:39:07 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://blog.markhopwood.com/?p=256</guid>
		<description><![CDATA[Facebook is often referred to as a social utility. It&#8217;s become an important aspect of many people&#8217;s daily lives, used to organise events, stay in touch and so on. Some have practically stopped using email for personal communications: Facebook can keep all your friends&#8217; addresses so you don&#8217;t have to remember them. Not long ago, [...]]]></description>
			<content:encoded><![CDATA[<p>Facebook is often referred to as a social utility. It&#8217;s become an important aspect of many people&#8217;s daily lives, used to organise events, stay in touch and so on. Some have practically stopped using email for personal communications: Facebook can keep all your friends&#8217; addresses so you don&#8217;t have to remember them.</p>
<p>Not long ago, I received an email from Facebook which read:</p>
<p><em>Unfortunately, the settings that control which email notifications get sent to you were lost. We&#8217;re sorry for the inconvenience.</em></p>
<p><em>To reset your email notification settings, go to:</em></p>
<p><em>http://www.facebook.com/editaccount.php?notifications</em></p>
<p><em>Thanks,<br />
The Facebook Team</em></p>
<p>I wasn&#8217;t very impressed with this message, but there have been worse IT issues.</p>
<p>Today, I went to log in, only to be greeted by the following page:</p>
<p style="text-align: center;"><a href="http://blog.markhopwood.com/wp-content/facebook-is-down.jpg"><img class="aligncenter size-full wp-image-255" title="facebook-is-down" src="http://blog.markhopwood.com/wp-content/facebook-is-down.jpg" alt="facebook-is-down" width="489" height="246" /></a></p>
<p>This, combined with the previous message, started to get me thinking. People are relying on Facebook: they&#8217;re using it as a utility, like email, like the telephone, and these things are designed so they are very resilient. Email is designed so it will always get through in the end (at least somehow). Telephone service is practically ubiquitous, and we get really annoyed when it isn&#8217;t working. Advertisers are increasingly relying on Facebook to recruit customers for them.</p>
<p>That all being so, shouldn&#8217;t the technology be a little bit more reliable?</p>
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			<wfw:commentRss>http://blog.markhopwood.com/2008/12/18/facebook-the-engineering-could-be-better/feed/</wfw:commentRss>
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		<item>
		<title>Google is replacing my desktop</title>
		<link>http://blog.markhopwood.com/2008/05/26/google-is-replacing-my-desktop/</link>
		<comments>http://blog.markhopwood.com/2008/05/26/google-is-replacing-my-desktop/#comments</comments>
		<pubDate>Mon, 26 May 2008 20:55:09 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://blog.markhopwood.com/2008/05/26/google-is-replacing-my-desktop/</guid>
		<description><![CDATA[I have a fairly complicated personal IT set-up. We have a Mac at home, I use Vista on my &#8220;work&#8221; computer, and I carry my Asus eee (running Ubuntu in its eeexubuntu flavour) practically wherever I go. Gradually, little by little, Google is stitching it all together for me, creating a little ecosystem of applications [...]]]></description>
			<content:encoded><![CDATA[<p>I have a fairly complicated personal IT set-up. We have a Mac at home, I use Vista on my &#8220;work&#8221; computer, and I carry my Asus eee (running Ubuntu in its eeexubuntu flavour) practically wherever I go. Gradually, little by little, Google is stitching it all together for me, creating a little ecosystem of applications that mean I have my stuff wherever I happen to be.</p>
<p>The latest thing is Google Docs, Google&#8217;s online word processor, spreadsheet and presentation software, which has been developing well for a while now, but which has just rolled out offline functionality. This uses something called Google Gears to store copies of the documents I work with on Google Docs in an offline cache, with the code they need to work, so that I can edit all my Google Docs on the train, and they just get updated automatically next time I&#8217;m online.</p>
<p>My personal email account (for my own domain, not a gmail address) is now Google driven too. And I at last have the ability to sync my Outlook calendar with Google Calendar, which allows me to share my  free time with anyone who has a web browser, ending all those daft unsolicited meeting requests I get at a stroke.</p>
<p>How&#8217;s Google going to get the money back for all this? The application development might be a one-off, but the storage bill (and the electricity for the data centres is the big one nowadays) must keep going up and up. Theorists will point out that a central storage infrastructure replacing all those local ones in peoples&#8217; personal computers is more efficient in the long run, but where&#8217;s the money going to come from? Advertising seems somehow inappropriate as a revenue stream for this kind of service. My bet is they&#8217;ll end up charging for it directly somehow, but I&#8217;m sure they have some interesting ideas in the pipeline for monetising the Google desktop.</p>
]]></content:encoded>
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		<title>Asus eee &#8211; open source support</title>
		<link>http://blog.markhopwood.com/2007/11/28/asus-eee-open-source-support/</link>
		<comments>http://blog.markhopwood.com/2007/11/28/asus-eee-open-source-support/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 11:19:40 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://blog.markhopwood.com/2007/11/28/asus-eee-open-source-support/</guid>
		<description><![CDATA[Last week I bought an Asus eee laptop. It&#8217;s a tiny machine, weighing less than 2 pounds with a 7 inch screen, and it runs Linux as its operating system. The experience so far has been really good. The machine works well, the software&#8217;s great, and for £250 I&#8217;ve got a machine that&#8217;s faster and [...]]]></description>
			<content:encoded><![CDATA[<p>Last week I bought an Asus eee laptop. It&#8217;s a tiny machine, weighing less than 2 pounds with a 7 inch screen, and it runs Linux as its operating system.</p>
<p>The experience so far has been really good. The machine works well, the software&#8217;s great, and for £250 I&#8217;ve got a machine that&#8217;s faster and more enjoyable to use than my very expensive work laptop. But what&#8217;s really impressive is the way that support, enhancement, improvement, has been taken up by the users of these machines.</p>
<p>Asus themselves provide some support, but the really good stuff is on blogs and wikis that have been set up by people who have bought the machines themselves.</p>
<p>If you compare <a href="http://vip.asus.com/" title="Asus official support">http://vip.asus.com/</a> with  <a href="http://wiki.eeeuser.com/" title="eee user wiki">http://wiki.eeeuser.com/</a> it&#8217;s obvious that the open source offering is better, more up to date, and more responsive than the manufacturer&#8217;s. This is a very interesting trend. Actually, I&#8217;m happier that there is this community developing and that so much open information is out there than if I was reliant on a secretive, commercially sensitive company. Probably it&#8217;s so noticeable here because the eee is a Linux (i.e. open source) machine. You don&#8217;t see wikis cropping up for all products, so what makes one more or less likely to be a community hit?</p>
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